Video & Gallery: The Sights and Sounds from Panini America’s Black Friday Phenomenon
November 26, 2011

Panini America’s Black Friday promotion absolutely rocked collecting’s social media universe yesterday as hobbyists and hobby shops around the country lit up Twitter and Facebook with all-day accounts of huge hits, heavy buzz and positive reaction created by the company’s nationwide wrapper-redemption program.

Yesterday we shared just some of the exciting images with readers of The Knight’s Lance. Today, as the promotion continues its thrilling ride in hobby shops around the country and online at iCollectPanini.com, we’ve got more must-see images and a special video shot on-location inside Big League Cards in Casselberry, Fla., and produced by videographer extraordinaire Tom “The Ripper” Key.

Read more: The Official Blog of Panini America

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