It’s no secret that the landmark 1998 Playoff Contenders Football product altered forever the way Rookie Cards were made, marketed and collected. The revolutionary union that year of Rookie Cards and autographs birthed the blissful Rookie Ticket — and signaled a monumental shift in the industry that still resonates loudly today with virtually every product made in every sport.
Based largely on the strength of that watershed 1998 edition, Playoff Contenders has become one of the most prestigious, anticipated and coveted brands on the entire sports card landscape.
Read more: The Official Blog of Panini America