Want to know who gets more excited than Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi with its NFL Rookie of the Week initiative. So it comes as no surprise after months of behind-the-scenes work that Panini America and Pepsi would come together to help promote Pepsi Rookie of the Week voting and Panini America NFL Rookie trading cards.
The payoff for collectors and NFL fans everywhere are some pretty sweet virtual cards that will be highlighted on NFL.com each week in a special Pepsi Rookie of the Week gallery, across social media platforms and the NFL.com rookies voting page. Each week Panini will feature the five Pepsi Rookie of the Week Nominees in a different Panini football card design – stay tuned to the Knights Lance, our Panini America Facebook page and hobby shops to find out about new Panini designs and what weeks they will be incorporated into Pepsi Rookie of the Week Nominees during the NFL regular season.
Read more: The Official Blog of Panini America