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In a year for Panini America that has included one high-impact, headline-making announcement after another, it is perhaps three little letters — HRX — that have packed the most punch.
Indeed, among the myriad moves the company has made in recent months to forever alter the sports collectibles landscape (entering the NHL, signing both Kevin Durant and Blake Griffin to exclusive agreements, developing the industry’s first-ever real gold trading cards), none have generated more excitement than the mere idea of Panini HRX, the pioneering, first-of-its-kind video trading card.
Read more: The Official Blog of Panini America
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