National Signing Days, Panini America Style
February 06, 2011

In a whirlwind week earmarked by massive marketing activation at some of the most prestigious sporting events in the world, the Panini America team managed to conduct two successful show appearances simultaneously (the 2011 NHL All-Star Game in Raleigh, N.C., and Super Bowl XLV) and more player autographs than National Signing Day, which, coincidentally, took place Wednesday.

Indeed, from NHL All-Stars to an NBA Rookie of the Year candidate to NFL All-Pros to potential-packed NFL draft prospects, autographs were dispensed with feverish aplomb all week long for Panini America officials.

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