In advance of the highly anticipated opening of Disney's Toy Story 3 today, Panini America (www.paniniamerica.net) has launched its marketing efforts to introduce the Official Toy Story 3 Sticker Album/Stickers Collection. The Disney Toy Story 3 album is designed to encourage the fun family-friendly activity of sticker collecting.
The official Toy Story 3 Sticker Album features stickers of the Toy Story series' favorite characters including Buzz, Woody, Jessie and Bullseye and introduces new characters from the movie such as Lots-o'-Huggin' Bear, Buttercup, Trixie and Mr. Pricklepants that are destined to be fan favorites. The 40-page album features 180 stickers and depicts scenes from the Toy Story 3 movie.
Highlights of Panini's Toy Story 3 marketing efforts include:
"It's been 15 years since the release of the first Toy Story movie and a whole generation of Toy Story fans have grown up, with the opening of Toy Story 3 this weekend a new generation of kids will be introduced to Buzz and Woody," said Mark Warsop, CEO of Panini America. "The Toy Story 3 Sticker Collection/Album is a way to hold on to the excitement of the movie for fans all ages and a family-friendly activity."
The Toy Story 3 Album and Sticker packets (8 stickers per packet) are available at major U.S. retailers including Walmart, Target and Toys R' Us and retails for a suggested retail price of $1.00. Panini sticker collecting is a fun, easy way for kids to collect their favorite Toy Story 3 characters and scenes from the movie. On the back of every sticker is a number that tells collectors where the stickers go in the album. Every sticker space in the album features a number.
As the leading global publisher of sports and entertainment collectables, Panini has license agreements with three of the major U.S. sports, including the NFL/NFLPA, NHL/NHLPA and an Exclusive Trading Card and Sticker Partnership with the National Basketball Association (NBA). Panini's other partnerships include an exclusive license with FIFA for the 2010 and 2014 World Cup, the Naismith Memorial Basketball Hall of Fame and with four-time NBA Champion Kobe Bryant of the Los Angeles Lakers. Panini also has a successful collectibles business with Disney's Hannah Montana and High School Musical.