55DSL in partnership with PANINI presents the Galactic Battle of Foosball
March 25, 2010

55DSL in partnership with PANINI presents the Galactic Battle of Foosball.
Seven countries. Nine battles. One winning team.

Win a trip to Earth. Destination: South Africa. Prepare for blast off as 55DSL in collaboration with worldwide renowned sports collectibles company PANINI launches the Galactic Battle of Foosball this March. 55DSL and PANINI will be hosting local disputes all over planet Earth and the winners will gather at the final challenge in Bassano del Grappa, Italy on mid June. The grand prize winning team of the final will be beamed to South Africa with 55DSL creative director Andrea Rosso in July for a once-in-a-lifetime experience that's out of this world.

Set to take place in seven countries worldwide - US, UK, Japan, Italy, France, Greece, Colombia- teams will be composed of two players and will have to defeat their own countrymen before being invited to play in the finals in Bassano del Grappa in June. To prepare players and consumers for the enormous launch, 55DSL and PANINI have created a tees pack inspired by the world's top football countries. Comprising 10 t-shirts created in collaboration with 10 different international artists and 1 celebrative tee designed by 55DSL creative team, this tees pack will be sold in 55DSL stores worldwide starting in April.

Be on the lookout for a super cool free iPhone and iTouch application on App Store, too! To buy a tee or look for a battle, log on to 55DSL.com/foosball to locate participating stores.

Let the countdown begin.

The Licensing Machine: info@thelicensingmachine.com
55DSL International Press Office: Elena_ranzato@55DSL.com

55DSL was born in 1994 as spin off of the Diesel group. Driven by the action sports arena, it has evolved to become a lifestyle brand influenced by graphic design, urban culture and music. 55DSL is a young and dynamic company distributed worldwide with a strong presence in Japan, Italy, UK and USA. 55DSL.com

The Panini Group, established almost 50 years ago in Modena, Italy with subsidiaries throughout Europe and Latin America, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children's magazines and manga in Europe and Latin America. The company has distribution channels in more than 100 countries and employs and staff of over 800.