Complexity Gaming, one of North America’s most elite and longest standing esports organizations, and Panini America, the leader in sports and entertainment collectibles, today announced that they have partnered for Panini’s first-ever foray into the esports landscape. The companies will work to engage fans from both esports and traditional sports through original content collaborations, onsite activations and collectible memorabilia.
“By teaming up with one of the most reputable traditional sports brands, Complexity Gaming and Panini are furthering the intersection of esports and traditional sports through new product innovation and content,” said Daniel Herz, Chief Revenue Officer and Vice President, Complexity Gaming. “With the traditional sports world’s growing interest in video games and Panini’s roster of talented professional athletes and teams, this partnership creates more opportunity for integration across gaming, football, basketball, and more.”
Read more: The Official Blog of Panini America