Year in and year out, Panini America’s Prizm Basketball franchise just keeps on delivering. Of course, after six years of continued excellence, the Prizm brand across all sports is a bona fide company cornerstone by now; but there’s just something about Prizm Basketball that seems to resonate just a little bit more . . . resoundingly. It’s a simple formula — action photography, lots of color parallels and designs created specifically to take advantage of the Optichrome technology — that consistently nets high returns. It’s been that way since the product first arrived during the 2012-13 NBA season. It’ll be that way again in late November when the heavily anticipated 2018-19 Prizm Basketball arrives in hobby shops across North America.
The rainbow array of Prizm parallels returns, including the wildly popular Silver Prizms — or “Silvers” — of key rookies such as DeAndre Ayton, Luka Doncic, Mo Bamba and more. On average, each hobby box of 2018-19 Prizm Basketball (12 cards per pack, 12 packs per box, 12 boxes per case) will deliver two autographs and 22 Prizm parallels.
Read more: The Official Blog of Panini America