Panini America Provides Detailed First Look at 2018-19 Prizm Basketball (Gallery)
October 31, 2018

Year in and year out, Panini America’s Prizm Basketball franchise just keeps on delivering. Of course, after six years of continued excellence, the Prizm brand across all sports is a bona fide company cornerstone by now; but there’s just something about Prizm Basketball that seems to resonate just a little bit more . . . resoundingly. It’s a simple formula — action photography, lots of color parallels and designs created specifically to take advantage of the Optichrome technology — that consistently nets high returns. It’s been that way since the product first arrived during the 2012-13 NBA season. It’ll be that way again in late November when the heavily anticipated 2018-19 Prizm Basketball arrives in hobby shops across North America.

The rainbow array of Prizm parallels returns, including the wildly popular Silver Prizms — or “Silvers” — of key rookies such as DeAndre Ayton, Luka Doncic, Mo Bamba and more. On average, each hobby box of 2018-19 Prizm Basketball (12 cards per pack, 12 packs per box, 12 boxes per case) will deliver two autographs and 22 Prizm parallels.

Read more: The Official Blog of Panini America