Panini America Explores Retail Exclusives in 2018 Prizm Football (Detailed Gallery)
October 30, 2018

Panini America’s popular 2018 Prizm Football release arrived in hobby shops across North America six days ago, which means the equally compelling retail version should be making its way to mass-retail shelves in the next week to 10 days. To properly prepare you for the many retail-exclusive components of this year’s release, we’ve got a complete breakdown of the exclusive content that can be found only in retail SKUs.

As is the case in most years, retail exclusive parallel and insert content provides something of a win-win proposition. It drives hobby customers into retail destinations and retail customers into hobby shops. In the end, Prizm Football is exposed to a larger universe of customers.

Read more: The Official Blog of Panini America