If you grew up in the 1970s or 1980s, you’ll likely take one look at some of the inserts in Panini America’s upcoming 2018-19 Donruss Basketball product and instantly fall in love with them. You’ll probably also be magically transported back to a time when something called “Alf” was must-see TV, big hair was a rock-and-roll requirement and neon typefaces were the go-to style for everything from print ads to album artwork. All of that, of course, is by design and gives Donruss a unique and powerful sense of nostalgia.
“When it came to designing some of the inserts for this year’s Donruss Basketball, we wanted to draw heavy inspiration from the 1980s,” said Panini America Art Director Brad McQueary. “We felt it was only natural to have ’80s-inspired designs in a Donruss program since the brand was started in 1981. Our goal was to design inserts that are fun, colorful and give collectors a sense of nostalgia. Our designers took inspiration from anything and everything ’80s . . . like retro print ads, cassette-tape artwork from our favorite 1980s hair bands, Trapper Keepers and our Alf lunch box.”
Read more: The Official Blog of Panini America