Arlington, TX - Officials at Donruss announced today they have reached an agreement with the NFL to become the "Official Trading Card Sponsor of the NFL Experience" for Super Bowl XLIII, which will be played in Tampa Bay, Florida. Through the sponsorship agreement, Donruss's logo will be featured throughout the NFL Experience, as well as over the official autograph pavilion. The NFL Experience is pro football's interactive fan festival offering participatory games, kids' football clinics and more.
"We are excited to have Donruss on board as a title sponsor at this year's Trading Card Show at NFL Experience," said NFL Director of Consumer Products Rich Seidlitz. "This is great exposure for the category and a creative way for Donruss to get its brand out in front of millions of NFL football fans."
The agreement also allows Donruss access to officially licensed Super Bowl XLIII memorabilia, including game-used equipment, such as footballs and end zone pylons, and Super Bowl XLII ticket stubs. All of these items will be uniquely incorporated into future trading card programs.
"Our goal at Donruss has been to market around the NFL's marquee events, so being a title sponsor at an NFL signature event, the NFL Experience, takes our marketing efforts to another level," said Donruss Vice President of Sales & Marketing Mike Anderson. "By adding in sponsorships at the Pro Bowl and NFL Draft, we hope to expose an entirely new audience to the Donruss brand."
Anderson is referring to the fact that the agreement also includes a sponsorship at this year's Pro Bowl and the exclusive designation as the "Official Trading Card of the 2009 NFL Draft." Specific details on Donruss' plans for these events will be released in the coming weeks, but the agreement will grant Donruss access to additional game-used memorabilia and unique photo opportunities at both events.
"We felt the memorabilia from these events would be a great way to enhance our programs throughout 2009," adds Anderson. "With the excitement about the Pro Bowl moving to South Florida next year and the growing popularity of NFL Draft day, we're excited at the prospects of gaining exposure for Donruss and our products during these NFL events."