Chuck. Sir Charles. The Round Mound of Rebound. By any name, Charles Barkley is BACK! Panini America, the world’s largest licensed sports and entertainment collectibles company, and the exclusive trading card partner of the NBA, announced today that it has reached an exclusive autograph trading card and memorabilia partnership with the NBA legend and Basketball Hall of Famer. The news is significant (not “turrible”) for Panini America and the trading card industry, as Barkley has not been included on a trading card in more than 15 years.
“Adding Charles Barkley as an exclusive athlete is a significant achievement and will go down as a key milestone in our business since Panini entered the U.S. market and became the exclusive trading card partner of the NBA in 2009,” said Mark Warsop, Panini America CEO. “Since becoming the exclusive trading card partner of the NBA, Charles has been the athlete we pursued and viewed as the player we needed to be a part of the Panini family. His long absence from the trading card category has had fans clamoring and wondering if he would ever be featured on trading cards again. This is a great day for NBA fans and all collectors as we will now be able to celebrate Charles’ illustrious career on trading cards and memorabilia.”
Read more: The Official Blog of Panini America