Positive Spin: Panini America’s Unique 360° Videos Showcase Top 2018 NFL Rookies
May 28, 2018

THOUSAND OAKS, Calif. — Two Saturdays ago during the 2018 NFLPA Rookie Premiere Presented By Panini America, most of the cameras, smartphones and attention gravitated to the action taking place on the field inside California Lutheran University’s William Rolland Stadium. But perhaps the most “well-rounded” execution of the day took place just a few first downs away, tucked comfortably in an air-conditioned corner of the Gilbert Sports and Fitness Center. It was the fourth and final station in Panini America’s studio-photography rotation — and it was an exercise in spin control.

One by one (and sometimes two or three at a time), the 40 NFL rookies in attendance entered Panini America’s unique 360-degree video booth, stepped atop a circular platform and waited for the countdown — three . . . two . . . one — that would activate the HD video camera mounted to the circular platform. While the players danced . . . or tossed a football . . . or had fun with 2018 Score Football cards . . . or received a confetti shower, the camera rotated 360 degrees around them. The results? A revolution revelation and easily some of the most compelling content captured during the 2018 NFLPA Rookie Premiere.

Read more: The Official Blog of Panini America