In a span of 10 action-packed days starting later today, Panini America baseball officials will visit six cities in two states to produce the Fifth Annual Panini Spring Training Road Trip, easily one of the most pivotal baseball events on the Panini America calendar every year. Just as they’ve done for the last four seasons, Panini America officials will use the trip to meet with the brightest young stars in baseball for autograph sessions, photo shoots and spirited marketing and social media activation.
During the last four Panini Spring Training Road Trips, company officials have connected with more than 300 players. For 2018, the objective is to grow that number and to capture as much meaningful product and marketing content as possible. For the third straight year, Panini America will partner with some of the top group breakers in the country to add a distinct hobby flavor to the proceedings, complete with guest appearances from the players themselves.
Read more: The Official Blog of Panini America