World Premiere: Panini America Unveils the 2018 FIFA World Cup™ Sticker Collection
March 12, 2018

Depending on where you live in this wide, wide wonderful world of ours, you’re either just starting to experience the global phenomenon of Panini’s 2018 FIFA World Cup™ Sticker Collection — or you’re about to. And make no mistake about it, Panini’s Official FIFA World Cup™ Sticker Collection is a worldwide movement; a seismic, generation-spanning event that grips seemingly every corner of the planet every four years. In fact, we’ve heard that Panini’s World Cup Sticker Collection has reached other planets in the solar system.

In other words, it’s a really, really, really big deal. So you can imagine our level of excitement inside Panini America HQ this morning when our first shipment of 2018 FIFA World Cup™ stickers and albums arrived. With all due jitters, butterflies and sense of wonder, we ripped open the goods for a most epic unboxing. You can get in on the excitement with the following episode of Panini Unwrapped and preview gallery. Enjoy, and stay tuned to The Knight’s Lance for additional coverage. Oh, and be sure to visit now to start building your own collection.

Read more: The Official Blog of Panini America