Panini America Offers Detailed First Look at 2017 Contenders Optic Football (Gallery)
January 10, 2018

Leave it to Pittsburgh Steelers standout rookie JuJu Smith-Schuster to make an impact even during a bye week. Certainly the talented receiver put collectors on notice early last week with a seemingly innocuous post on his Instagram Story featuring something that looked an awfully lot like Contenders Optic Football. Astute collectors picked up on the image instantly. Considerable collecting buzz ensued. Surprise . . . Panini America is releasing 2017 Contenders Optic Football.

Much like its popular Donruss Optic predecessor, the all-new Contenders Optic creation aims to seamlessly meld two proud pieces of the Panini America product portfolio — Contenders Football and Prizm technology — into one shiny new release capable of standing on its own merit for years to come.

Read more: The Official Blog of Panini America