Panini America Provides Detailed First Look at 2017 Black Friday Promotion (Gallery)
November 16, 2017

It’s been called the most successful hobby shop promotion of all time by longtime industry experts. It’s made hobby shops across North America bona fide post-Thanksgiving retail destinations. It’s delivered some of the most unique and sought after trading cards in recent years. And next week it’s making its triumphant return. News flash: Panini America’s 2017 Black Friday promotion is coming.

For the seventh straight year, Panini America is bringing the nationwide shopping frenzy of Black Friday to local hobby shops all over the country with another of its now-legendary wrapper-redemption programs. In the coming days, The Knight’s Lance will bring you everything you need to know about this year’s special event, including preview galleries, participating shop information, components and more. But today, we’re bringing you a detailed first look at the 2017 Black Friday base set, Rookie Cards and the always-popular parallels.

Read more: The Official Blog of Panini America