In a normal NBA collecting season, Panini America’s flagship Donruss Basketball brand is must-collect material for novice and advanced enthusiasts alike. It’s as much a part of the NBA as the basketball itself. But 2017-18 is no normal NBA collecting season. It’s one of the most anticipated NBA collecting seasons of all time, with a star-studded rookie crop that has the look and potential to make NBA and collecting history.
Given that backdrop, you can understand the overwhelming appeal of 2017-18 Donruss Basketball and the pre-release excitement its generating in hobby shops and in retail outlets across North America. On Wednesday, that pre-release excitement will turn into release excitement as the product hits hobby store shelves (it will follow in retail outlets in the coming weeks). Bolstered by venerable staples such as Rated Rookies, Press Proofs, Court Kings and more.
Read more: The Official Blog of Panini America