Panini America Delivers Detailed First Look at 2017 Donruss Optic Football (Gallery)
October 26, 2017

Like melding chocolate with peanut butter to create the delightful concoction known as Reese’s Peanut Butter Cups, it’s safe to say Panini America officials have a hit on their hands with the Donruss Optic, the brand that united two of the company’s most popular assets — the flagship Donruss brand and Prizm’s Optichrome technology — to create something sweet.

Since its debut in baseball a few years ago, Donruss Optic has continued to thrive in the NBA and the NFL as well. Form should certainly hold when 2017 Donruss Optic Football arrives in mid December with a colorful cadre of Prizm parallels and inserts, hard-signed Rated Rookie Autographs and so much more.

Read more: The Official Blog of Panini America