Panini America Previews Content Coming to Next Week’s 2017 Kickoff Promotion Packs
October 11, 2017

The release of Panini America’s 2017 Phoenix Football one week from today promises to pack a little extra pomp with the arrival of the company’s special 2017 Kickoff promotion. For each box of 2017 Phoenix Football pre-ordered, distributors and hobby shops will receive two 2017 Kickoff packs. In addition, dealers and distributors who pre-ordered 2017 Prizm Football (releasing October 25) will receive one 2017 Kickoff pack per box.

Incorporating the NFL’s Top 100 Players of 2017 as the foundation for the base checklist, Panini America’s 2017 Kickoff set pays tribute to the top players in the game with a vibrant series of parallels (including Cracked Ice and Hyper Plaid chases), Rookie Cards numbered to just 99 and the different-by-design Vezzy’s Best insert featuring former Panini America NFLPA Extern Valerian Ume-Ezeoke’s top offensive lineman picks. That insert stays true to Ume-Ezeoke’s mission to “Shine the Light on ‘Em.”

Read more: The Official Blog of Panini America