Panini America ‘1st Off The Line’ Program to Feature Early Release, Exclusive Content
August 22, 2017

Panini America, the world leader in officially licensed trading cards and collectibles, announced today details surrounding the company’s revolutionary new “1st Off The Line” program that will give fans and collectors the opportunity to purchase a limited quantity of select trading card products early. Each product included in the “1st Off The Line” program will also include exclusive content that will not be available in national releases.

The “1st Off The Line” program will be available exclusively through the Panini America online store and through the Panini Direct app which is available for iOS and Android devices; the first product to be featured in the “1st Off The Line” program will be 2016-17 Immaculate Basketball and only a limited quantity will be available. The product will feature an exclusive Emerald parallel limited to just five copies that will only be available as part of the “1st Off The Line” program. 2016-17 Immaculate Basketball is slated to release nationally on September 27, but “1st Off The Line” product will arrive 24-48 hours prior to release.

Read more: The Official Blog of Panini America