TARRYTOWN, N.Y. — Panini America officials plan to make the most of the next three days at the 2017 NBA Rookie Photo Shoot by capturing the compelling content (autographs, memorabilia, photography, video and more) that will drive the company’s NBA trading card products for the entire 2017-18 season and beyond. And a big part of the company’s plans will be using the Panini Instant platform to deliver a new innovation to one of the most important events of the year: Real-time Panini Instant cards featuring, for the first time, the 40 rookies in attendance in their NBA uniforms.
One by one, players will make their way tomorrow to the Panini Instant station inside the Madison Square Garden Training Facility to pose for their Instant imagery. Within minutes, photos will be shot, designs will be completed and cards will be revealed in real-time on the Panini Instant platform. But the cards will be available to pre-order beginning at 2 p.m. today.
Read more: The Official Blog of Panini America