Unique memorabilia cards have long been a part of the Absolute Football brand’s DNA. In fact, more than 15 years ago the product was actually called “Absolute Memorabilia Football.” Back then, of course, the brand included more than just concept-driven memorabilia cards (the pull-out-swatch Rookie Hidden Gems Autographs still hold up well today); it also included actual pieces of memorabilia (autographed mini-helmets one year, autographed framed memorabilia pieces the next and etched-glass plaques with autographs and memorabilia in the wooden base the next).
No one will deny that a whole lot has changed for the brand since those Absolute Memorabilia years. But the Absolute brand remains a memorabilia-tinged staple even now (what with calling-card inclusions such as Rookie Premiere Materials and Tools of the Trade). And when 2017 Absolute Football arrives in early September, the product will once again offer its own unique arsenal of unique memorabilia cards.
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