Quick, take mental inventory of anything and everything that a flagship trading card product must include. What attributes populate your list? A proud history? Great action photography? A deep checklist encompassing the game’s biggest current stars, most promising rookies and greatest all-time legends? Affordability? Widespread hobby and retail distribution? A tried-and-true roster of inserts and parallels? Desirable autograph and memorabilia checklists? The opportunity to pull some collection-making monsters?
Truth be told, a bona fide flagship brand includes all of those things. Truth be told, Panini America’s Wednesday-releasing 2017 Donruss Football is that product. It’s a colorful, captivating celebration of everything we love about the NFL. And the fact that it arrives tomorrow means the excitement of training camp and the fast-approaching regular season will conspire to help the product strike a positive chord with old and new collectors alike.
Read more: The Official Blog of Panini America