The National Basketball Association (NBA) and the Panini Group — the world’s largest sports and entertainment collectibles company — today announced a long-term, multiyear extension of its exclusive partnership, which began in 2009. Panini will remain the exclusive trading card and sticker partner for the NBA globally. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.
“We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future,” said Mark Warsop, CEO of Panini America. “The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future.”
Read more: The Official Blog of Panini America