Panini America Eyes the Unparalleled Pop of 2016-17 Donruss Optic Basketball (Gallery)
May 04, 2017

In today’s collecting marketplace, the value of any particular trading card is too often tied almost exclusively to the quality of the autograph on it or how many colors its memorabilia piece has. But that’s not always the case. Sometimes, a product like Panini America’s 2016-17 Donruss Optic Basketball comes along to knock conventional value wisdom on its ear.

Indeed, some of the most impressive secondary-market transactions for 2016-17 Donruss Optic Basketball to date have featured cards with nary an autograph or piece of memorabilia in sight. Attribute that to scarcity — and the undeniable power of Panini America’s popular Prizm parallels, especially the Gold, Pink, Green and Gold Vinyl versions.

Read more: The Official Blog of Panini America