Emmitt Smith, Panini America Team Up for Unique Initiative in 2016 Flawless Football
April 12, 2017

It won’t be hard to tell that Panini America’s highly anticipated 2016 Flawless Football releases today. Images of seemingly every drool-inducing card uncovered will be posted to the social media universe within seconds of being pulled. But it’s something you won’t see in 2016 Flawless Football that’s likely to strike the biggest chord with Emmitt Smith collectors.

In a groundbreaking partnership between Panini America and the NFL’s all-time leading rusher, every Smith memorabilia card produced for 2016 Flawless Football will include an undetectable PROVA SmarTag™ that, when scanned with PROVA’s LEGIT™ app, will unlock unique information regarding the memorabilia used on that particular card. Each SmarTag is tracked in PROVA’s secure online database and allows collectors to access information about the card anytime.

Read more: The Official Blog of Panini America