You can credit 2016 Donruss Baseball with ushering in the Optic era. That was the first time Panini America officials set out to create an all-Optichrome version of the company’s previously released flagship Donruss brand, complete with a rainbow array of parallel possibilities, chase-worthy ink, and key photo updates and checklist additions. So well received was 2016 Donruss Optic Baseball last summer that 2016 Donruss Optic Football followed suit in late December. Next week, Donruss Basketball gets its turn to shine under the Optichrome spotlight.
Set to arrive in hobby shops across North America on Wednesday, 2016-17 Donruss Optic Basketball provides a compelling Donruss-meets-Prizm mashup steeped in the niceties that have worked so well for previous Optic launches. On average, each hobby box of 2016-17 Donruss Optic Basketball (four cards per pack, 20 packs per box) will deliver one autograph card and 20 inserts or parallels. There’s also a vibrant arsenal of retail-exclusive assets permeating Donruss Optic Basketball (more on that later).
Read more: The Official Blog of Panini America