During the last seven weeks, Panini America has used its Panini Eternal platform to partner with the New England Patriots in celebrating the 15th anniversary of the franchise’s 20-17 triumph over the St. Louis Rams in Super Bowl XXXVI. That’s when Tom Brady first became a household name . . . when Adam Vinatieri became an stone-cold closer . . . when the Patriots started building their dynasty.
Each Thursday during the last seven weeks, Panini Eternal has launched a new Super Bowl XXXVI anniversary card honoring key moments and pivotal players from the 2001 season as a lead-up up to this Sunday’s game against the Rams, when the Patriots will honor their first Super Bowl championship with a special halftime ceremony. Panini Eternal will also pay tribute to this weekend’s culmination with some grand plans of its own.
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