You’ll have to forgive hobby shop owners across North America if they’re a little more giddy than normal this week. It is, after all, that time of year. Panini America’s popular NFL Player of the Day promotional kits began arriving this week, officially launching the 17th annual edition of the hobby’s longest-running — and arguably most successful — in-store promotion.
Once again this season, Panini America has teamed up with the NFLPA to deliver an outstanding promotion that will win one lucky collector the chance to spend the day with an NFL player, and thousands of others the chance to collect a special promotion-exclusive card set featuring an expansive selection of veteran stars, Rookie Cards, memorabilia cards, striking parallels and a 34-card autograph checklist that ranks as the largest in the promotion’s history.
Read more: The Official Blog of Panini America