By any assessment, Panini America officials made the most of the time they spent with top NFL rookies during May’s 2016 NFLPA Rookie Premiere by capturing critical content — photography, autographs, memorabilia and more — that will help drive sales of the company’s officially licensed NFL and NFLPA trading cards throughout the upcoming 2016 season and beyond.
Also part of Panini America’s Premiere process? Giving starring roles to top rookies Jared Goff, Carson Wentz, Ezekiel Elliott, Paxton Lynch, Laquon Treadwell, Josh Doctson, Derrick Henry and Cardale Jones for the company’s annual television commercial to support its trading card products. The focus of this year’s intense spot, as you’ll see below, is the company’s landmark Donruss Football brand.
Read more: The Official Blog of Panini America