It’s safe to say that 2015 was something of an unorthodox year for longtime Panini America NFL brands Donruss Elite and Absolute. Both popular products were temporarily sidelined last season in a move that had many collectors wondering if they would ever return again.
But this week’s release of the new-and-improved 2016 Donruss Elite Football served resounding notice that sometimes a year away — giving product developers time to properly revive and rejuvenate a brand — can be just the right approach. In early September, Panini America will follow a similar path with the triumphant return of 2016 Absolute Football.
Read more: The Official Blog of Panini America