“I’m a chicken of peace, not pieces!” That’s one of the more memorable lines masterfully delivered by The Famous San Diego Chicken as he watched the must-see Panini America video documenting the making of his game-worn memorabilia cards for 2016 Donruss Baseball. Truth be told, that video is filled with the kind of trademark Chicken brilliance that’s been the famous fowl’s hallmark since he hatched his way to prominence more than 40 years ago.
But it’s likely that not even the most optimistic poultry prognosticators could have seen this coming: The Famous San Diego Chicken’s unique memorabilia cards are absolutely on fire. In other words, they’re getting plucked at a rapid rate on the secondary market — and bringing quite a bit of (chicken) scratch in the process.
Read more: The Official Blog of Panini America