Panini America, the world’s largest sports and entertainment collectibles company, announced today that it has entered into a long-term exclusive business partnership with Oklahoma City Thunder superstar Kevin Durant, including trading card, autograph, marketing and business development aspects. As part of the agreement, Durant will serve as a global NBA spokesman for the company and his autographed trading cards and memorabilia will be available exclusively through Panini America and Panini Authentic.
In addition, Durant will have unprecedented input into product development and creative for select Panini NBA trading card products, as well as into product development for his Panini Authentic memorabilia products.. This announcement coincides with the launch of Panini’s first TV campaign exclusively featuring Kevin Durant that will air on kid-centric networks including Cartoon Network, Nickelodeon and more.
Read more: The Official Blog of Panini America