The Wait Is Over: Donruss Americana Live Today
January 04, 2008

ARLINGTON - That's right...collectors have been anxiously awaiting the release of this one-of-a-kind program. Donruss Americana is the first program in the industry dedicated to celebrities. With an unrivaled entertainment trading card portfolio built over 40 years, only Donruss is uniquely qualified to present this stunning lineup of celebrity icons.

Donruss made hobby headlines this summer at the National when they made the surprise announcement. Donruss brought in former WWE diva and Dancin' with the Stars finalist, Stacy Keibler, to sign free autographs and talk with fans about the launch called Donruss Americana. Keibler spent two hours signing free autographs on specially made Donruss Studio Americana promo cards.

"I'm very flattered and genuinely happy that I was asked to be a part of this set," said Stacy Keibler. "I feel honored to be in a category with these other celebrities and people from history that are part of this set."

Along with her card, Donruss has handed other promotional cards at shows across the country up until this special day and the feedback has been tremendous. Cards of Mickey Rooney, Debbie Reynolds and Cedric The Entertainer where given out at the National, while Larry Hagman and another Mickey Rooney card were exclusively available at the Non-Sports Update show in Allentown. Other promotional cards include Amanda Beard, Patrick Roy, Burt Reynolds and Humphrey Bogart.

"When we introduced the hobby to this concept with the Fans of the Game insert, we knew we were onto something," Donruss Brand Manager Ben Ecklar said. "So many of the celebrities liked the concept and we talk to collectors at every show about how they are chasing the entire set. It made sense for us to make it a stand alone product."

Over 100 personalities comprising the base set of Donruss Americana, with each signing autographs for the set. Those heavy-hitter names hail from Hollywood, the music industry, sports and classic television. Over 50 other Hollywood Legends can be found in the inserts. Names such as Marilyn Monroe, James Dean, Marlon Brando and Steve McQueen can be found on memorabilia cards there, too.

Donruss Americana is now live and more information can be found by visiting www.donruss.com.

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