Game-Changing Panini Rewards Program to Launch with Release of 2014 Score Football
June 09, 2014

Panini America, the global leader in licensed sports and entertainment collectibles, today announced that this week’s release of 2014 Score Football, the first NFL- and NFLPA-licensed trading card product of the 2014 season, will include the debut of the company’s groundbreaking Panini Rewards program. More than two years in the making, the in-pack Panini Rewards program – available as both a smartphone app and a web platform – will allow fans and collectors the ability to earn points that can be used to acquire autographed and memorabilia trading cards featuring the players and teams of their choice, as well as unique collector experiences in the future.

Panini America officials developed the Panini Rewards Platform with a focus on developing a system that delivered more value to collectors by giving them the ability to choose autograph trading cards and other items through an established point value system tied to Panini Rewards. The Panini Rewards Platform gives collectors the ability to earn points by scanning randomly inserted Rewards cards with their mobile devices. The Panini Rewards program will debut in other sports beginning with 2014-15 NBA Hoops Basketball (September) and 2015 Donruss Baseball (February 2015).

Read more: The Official Blog of Panini America