The road to creating a first-of-its-kind trading card product like Panini America’s 2014 FIFA World Cup Brazil™ Prizm, much like the road to the 2014 FIFA World Cup Brazil™ itself, can be a long, arduous journey. The results once you get there, however, are every bit as spectacular.
When Panini America officials set out last summer to build a trading card set that combined the collecting world’s most popular technology (Prizm) with the world’s most popular sporting event, they aspired to craft the single greatest autograph checklist in the history of soccer trading cards. When the 50th and final soccer superstar — Roberto Carlos — returned his autographs last week, that once-improbable mission became a blissful reality, resulting in a 100-percent, redemption-free product.
Read more: The Official Blog of Panini America