On Thursday afternoon in New York City, U.S. Men’s National Soccer Team legend Cobi Jones will help Panini America officially celebrate the launch of the 2014 FIFA World Cup Brazil™ Sticker Collection in the U.S. with a special appearance at the Modell’s Sporting Goods flagship store in Times Square. The festivities will begin at 2 p.m. when Jones will be joined by New York Cosmos player Hunter Freeman to meet and greet fans and distribute free Panini World Cup Sticker Albums.
In addition, Modell’s is bringing in a Brazilian band and special performers sure to recreate the feel of Brazil right there in Midtown Manhattan. Jones and Freeman also will sign free autographs for fans in attendance. Before his Modell’s appearance on Thursday , Jones will take over the Panini America Twitter account from 11:30 to 12 EST to engage fans and answer questions using the #PaniniTakeover hash tag.
Read more: The Official Blog of Panini America