Panini America Announces Industry’s First Consumer Rewards Program at Summit
March 18, 2014

Every other category has them, so isn’t it about time that the card collecting community has its own rewards program, too? Today, Panini America, the world’s largest sports and entertainment collectibles company, announced just that. During the company’s annual corporate address at the 2014 Industry Summit in Las Vegas, Panini America CEO Mark Warsop offered the first glimpses of the Panini Rewards Program, the result of a research and development program the company began nearly two years ago.

As Panini America officials began to develop the Panini Rewards Platform, they focused their efforts on developing a system designed to deliver more value to collectors by giving them the ability to choose replacements and other items through an established point value system tied to Panini Rewards. The Panini Rewards Platform will give collectors the ability to earn points by scanning randomly inserted Rewards cards with their mobile devices in all Panini America products.

Read more: The Official Blog of Panini America