NEW ORLEANS — It was easy to find Los Angeles Clippers superstar Blake Griffin on Saturday afternoon inside the packed 2014 NBA All-Star Jam Session. All you had to do was follow the massive media contingent that was fixed on his every move. By the time Griffin entered the Panini America booth at about 1:30 p.m. (with a trail of cameras in hot pursuit), the buzz reverberating throughout the Ernest N. Morial Convention Center was palpable.
Griffin, on hand to help Panini America engage new collectors and NBA fans with a special Jam Session-style break of the new 2013-14 Gold Standard Basketball, took a seat in the middle of the Panini America booth and spent 30 minutes engaging fans, meeting Panini VIPs and offering his best King Midas impersonation by turning every memory he touched into gold.
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