Jam Packed: Panini America On Location at the 2014 NBA All-Star Jam Session
February 15, 2014

NEW ORLEANS — It’s been a fast and furious first few days for the Panini America team in the Big Easy for 2014 NBA All-Star Week. The action started just minutes after touching down Thursday morning with an impromptu signing session with Panini’s own Kyrie Irving — and the action has only intensified from there.

The 2014 NBA All-Star Jam Session opened its doors Thursday afternoon and basketball fans in attendance wasted no time in finding the Panini America booth. Once there, they were treated to free 2013-14 NBA Hoops Basketball packs and free 2013-14 NBA Sticker Albums and commemorative sticker sheets. All the while, the company’s wrapper-redemption program was busy from the beginning, with fans and collectors eager to claim Panini America’s Jam Session-exclusive eight-card Prestige set and their choice of commemorative NBA All-Star Patch cards in exchange for qualifying purchases at the NBA Store.

Read more: The Official Blog of Panini America