It didn’t take long for the Social Signatures autograph concept that Panini America debuted in 2011-12 Elite Hockey to turn into a social sensation. The idea of having 10 social-media-savvy NHL superstars write their Twitter handles on cards they’d just autographed provided an additional level of personalization for collectors — and exposed hockey cards to millions of fans who live by the chirps of their timelines.
The resulting buzz of what Beckett Media dubbed the world’s first Twittergraphs gained momentum throughout the spring and summer of 2012 as collectors and Twitter addicts alike chased the Social Signatures cards of players such as Paul Bissonnette, Steven Stamkos, Matt Duchene and others. Panini America followed up with 15 new Social Signatures cards in December of 2012 — this time with a nod to some of the game’s all-time greats — in 2012-13 Classics Signatures Hockey.
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