In what has been a whirlwind NHL season so far featuring an exciting Double Rookie Class, Panini America on Friday revealed what might be the hat trick for NHL trading cards when it announced that it has altered the distribution plan for it upcoming 2013-14 Titanium Hockey product. The product will be released exclusively to Canadian Panini Roundtable stores through Panini’s exclusive Canadian distributor, Universal Distribution. The move marks the first time in the company’s history that Panini America has chosen to release an NHL product exclusively to the Canadian market.
In addition to the Canadian-exclusive strategy, Panini America also wants to ensure that U.S. NHL fans don’t get frozen out of an exciting product that celebrates the Panini Double Rookie Class. Collectors in the U.S. will be able to purchase the product in a limited capacity directly from Panini America as an online U.S. exclusive through iCollectPanini.com, the company’s official online store.
Read more: The Official Blog of Panini America