Want to know who gets just as excited as Panini America and NFL collectors about NFL Rookie performances each week during the season? Pepsi NEXT with its NFL Rookie of the Week initiative. So it comes as no surprise that once again this season — for the third straight year — Panini America and Pepsi would join forces to help promote Pepsi NEXT Rookie of the Week voting and Panini America NFL Rookie trading cards.
The payoff for collectors and NFL fans everywhere will be some sweet virtual cards that will be highlighted on the NFL Facebook page each week in a special Pepsi NEXT Rookie of the Week gallery, as well as across social media platforms and NFL.com. Each week during the 2013 NFL season, Panini America will feature the five Pepsi NEXT Rookie of the Week Nominees in a different Panini America football card design. (Stay tuned to The Knights Lance, the Panini America Facebook page and the Panini America Twitter account to find out about new Panini America designs and what weeks they will be incorporated into the Pepsi Rookie of the Week promotion.
Read more: The Official Blog of Panini America