For the third straight year, Panini America’s industry-gripping Black Friday phenomenon created a nationwide wrapper-redemption frenzy in hobby shops from coast to coast and a Twitter-rattling revolution in the hobby’s social media circles. It’s obvious by now that the promotion Panini America started in 2011 to replicate the excitement of its booth every year at the National Sports Collectors Convention has become an industry staple, transforming neighborhood hobby shops into bona fide Black Friday shopping destinations.
What’s more, it’s grown into a pivotal “event” that delivers a massive positive economic impact. Industry Summit organizers on Tuesday, citing the organization’s annual assessment of retailer and distributor sales, estimated that Panini America’s 2013 Black Friday promotion generated a $1.35 million impact at U.S. hobby stores.
Read more: The Official Blog of Panini America