The Panini America Redemption Trade-Up Program that has become a staple of the company’s booth at hobby shows across North America is back by popular demand. Panini America officials announced on Monday that the company will return the successful program to this weekend’s 2013 Toronto Fall Expo.
The unique initiative — exclusive to hockey this weekend — will be conducted live at the Panini America booth and will afford those collectors in attendance holding multiple outstanding redemption cards four months or older the opportunity to trade them in for a card or cards of higher value. (Although hockey will be the only sport available to choose from, collectors with other sport’s redemptions are invited to participate as well if desired.)
Read more: The Official Blog of Panini America