Panini America Premieres a New-Look HRX in 2013 Prizm Football (Watch It Now)
October 22, 2013

Panini America’s pioneering HRX Video Trading Cards generated international headlines when they debuted in 2010-11 Totally Certified Basketball more than two years ago. The mere concept of a trading card embedded with an HD-quality screen and up to 20 minutes of video footage was mind-blowing. Panini America’s execution of that concept, well, that was earth-shaking stuff, too.

But when collectors begin busting 2013 Prizm Football tomorrow, they’ll notice a new-look HRX card in every pack. That’s right, we’re bringing a rare experience that once was limited to those lucky enough to pull one of the scarce redemption cards from a pack to the masses.

Read more: The Official Blog of Panini America