Frankly speaking, it takes a certain amount of conviction — and a great deal of confidence — to name a product “Innovation.” So when the Panini America NBA Product Development team announced plans earlier this year to produce 2012-13 Innovation Basketball, it raised a few eyebrows. After all, there’s a certain expectation — and no small amount of added pressure — that tends to piggyback such a name.
Simply put, a product named “Innovation” better darn well deliver some. The good news: Judging by the early glimpse into 2012-13 Innovation Basketball that we got earlier today, the innovation is there — and it’s innovation that you can see, feel and, ultimately, appreciate.
Read more: The Official Blog of Panini America