Donruss trading card company distributed over 4,000,000 NFL trading cards in select bags of Frito Lay Family Sacks. The "Back to School" promotion ran during the month of January (or while supplies last), in Wal-marts and select super markets across the country.
The 24-bag Frito Lay Family Sack carries a variety of smaller "grab" bags of chips from products such as Doritos, Cheetos, Lays and Ruffles. The Donruss name and three card images, appeared on all sales material including the actual bag and point of purchase displays.
The four card pack included a promotional card from the NFL promoting their NFL Rush website. Kids can learn more about their favorite players, view player journals, read exclusive interviews, view player birthdates and play cool games.
The 25-card set was produced under the Donruss name and featured key rookies such as Reggie Bush, Vince Young and Matt Leinart. Veteran players such as Brett Favre, Brian Urlacher, Donovan McNabb, LaDainian Tomlinson and Peyton Manning could also be found in the packs.
Each player had a base, Frito Lay version, with select cards having a chasing element to them to add to the collectibility. Some cards featured a parallel version carrying the Doritos logo and some had an even rarer Cheetos logo on them.